Category: Design Thinking

Introduction to Empathy maps and Persona Ever wonder why some products instantly resonate with users while others struggle to gain traction? The answer often comes down to understanding your users deeply. This is where empathy maps and user personas become invaluable tools. They allow design teams and business leaders to capture what users truly think,…

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Today, we are living in a BANI world Brittle, Anxious, Nonlinear, and Incomprehensible. The BANI model describes a new world in which the old values and rules no longer apply. This is a shift post COVID-19 from the existing VUCA (Volatile, Uncertain, Complex, Ambiguous) environment. Many frameworks helped guide organizations through the VUCA world. However,…

Introduction Design Thinking Prototypes With the industry moving towards agile ways of working and fast paced delivery, user centricity and competition have become key aspects to consider for any business. If your product or service is not what the actual users need, there are 10 other competitors present in the market to eat up your…

Introduction To stay relevant and have a competitive edge in today’s fast-paced and frequently changing world, innovation and customer centricity is a must. Organizations must change their thought process of solving customer problems, meet their articulated and unarticulated needs and to pivot to shifting market demands and new business realities. Let’s take a moment and…

Introduction In today’s VUCA world where innovation is the key to drive success, traditional/conventional ways of problem solving may not be sufficient or even outdated. We need a framework that is iterative in nature, can bring in elements of empathy, collaboration to get multiple solutions, and then roll out the best solution based on the…

Introduction User/customer centricity has become a vital part of software development in recent years. Any product built has to solve the user’s problems. Any decision taken by the organization has to cater to user needs. Else a product can easily become obsolete. A classic example is what happened to Nokia or Blackberry. They were once…